Give craft fair customers a way to buy again.

Before the fair: prepare a useful destination

Choose one link you can keep using: your own domain or a stable shop address. Send visitors to the collection they saw, when possible, rather than a page where they must work out what you sell. If the collection will end, keep a clear route to your current work.

1. List a small, accurate selection. Start with ready-to-ship products you can fulfill. Show the actual size, material, price and available choices.
2. Explain what happens after ordering. State dispatch timing, where you ship and how customers can reach you. Separate production time from delivery estimates.
3. Set aside online stock. If your market till does not share inventory with your store, reserve separate units or pause affected online listings while you sell in person. Update the remaining quantities before reopening them.
4. Check the path on a phone. Open the link and review product choices, shipping costs and policies on a phone without placing an order. If your provider offers a sandbox, follow its documented process for payment checks.

A code is only a shortcut. Make a QR code with a tool you trust, check its actual destination, and print the readable shop address underneath. Test the printed size using a second phone, including on mobile data. Avoid depending on an expiring redirect service.

At the stall: give people a reason to keep the link

A small card in the bag can do a specific job: explain care, name the collection and show where to find a matching piece later. For someone browsing, a sign beside the work makes the online option visible without interrupting the conversation.

Use words that are true for your shop. Do not promise a restock date you have not planned. If stock is limited, explain that availability may change. A discount is optional; use the pricing calculator to understand the room in your margin before offering one.

If you use an external email service, ask visitors whether they want shop updates and explain what they will receive. A purchase or a business card is not a reason to add someone automatically. Merchant Meadows does not include a newsletter campaign tool.

After the fair: make the shop match reality

1. Reconcile the stock. Count what came home and update online quantities. Check variants separately, especially sizes and colors.
2. Answer the repeated questions. If people kept asking about capacity, fit or care, add that answer to the product page. Use our product description worksheet.
3. Share the actual remaining collection. Publish a simple update on channels where people already follow you. Link to available products and state the current dispatch window.
4. Follow through on existing orders. Keep delivery promises realistic and send shipment information through the channels your shop supports.

Measure repeat interest without guessing

Record the date and event beside your sales notes. Compare the event's contribution with the craft fair profit calculator. For online follow-up, distinguish shop visits, questions and paid orders. A scan or a page view is not a sale.

Use a consistent campaign link if your analytics setup supports one and your privacy choices allow measurement. Keep customer names, emails and order details out of campaign URLs. People may return later without that link, so attribution will be incomplete.

Start with one event and one collection. Improve the page based on real questions and available stock, then reuse the process. There is no need to create a new site for each fair.

Where Merchant Meadows fits

Merchant Meadows is designed for physical-goods catalogs, product choices, tracked stock at one location, guest checkout and order fulfillment. You bring the audience. It is not an in-person POS or an automatic inventory connection to your market till.

Explore the market-seller storefront workflow, then review platform pricing and current merchant availability before planning a launch.